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The Perfect Advertisement

28.10.2014.

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I was recently reading an article about key words that convert and within it I found a reference to the “perfect advertisement “ from back in 1961.

It utilizes the ten “most persuasive” keywords in the English language;

  • you,
  • discover,
  • easy,
  • proven,
  • save,
  • money,
  • guarantee,
  • health,
  • happiness,
  • love,
  • results.

So when you combine these into a sentence it creates the “perfect advertisement”:

You can discover an easy and proven way to save money, and help guarantee your future health and happiness. Buy a home in one of America’s finest communities. You’ll love the results. “

Perfect Advertisement

Be prepared to be ‘persuaded’.

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