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The Question is Magento or WordPress?  Which is the Better Platform?

15.05.2015.

 

Especially when someone is new to ecommerce there is confusion when choosing the best platform.  It is difficult to sift through the marketing and really determine which platform is best for your particular online business.  Most of the programs offer benefits that will assist with on-line growth, but there are limitations within each choice of these flowering platforms.

WordPress and Magento are great products and both are highly represented by their owners.  But that is to be expected.  Both have pros and cons but keep in mind that both platforms are targeted toward a particular type of website.  It is important to look at their attributes separately, determining what the similarities and differences are between the two in order to determine which may be better for different business models.

The Similarities
In either platform you will get the benefits of a free open source platform. Either platform allows the integration of blogging allowing the generation of information and continual content that relates to your business.  It is not a hassle to add products on either platform.  They both offer interesting themes, and astounding customization for your individual website

If your goal is to build a simple and classy site that does not require major features, WordPress is your platform because it’s a treasure-trove to the developer that can dig for the creation of unique applications online.

wordpress-vs-magento

The Differences
Magento definitely requires a professional developer, which is not the case with WordPress. WordPress allows an average user to develop an entire website. Hosting is more affordable with WordPress than Magento. Installing WordPress sites are less complicated than compared with installing a site using Magento.  Magento is fairly complex for the average user. Customizing on Magneto is difficult compared to a site developed on a WordPress platform. A site built on WordPress does not demand maintenance while a site constructed using Magento needs constant attention.

There is a striking difference between the platforms however. Magento is an e-commerce platform vs. WordPress being a content management platform. Both platforms have different purposes. WordPress provides a large number of 3rd party integration plug-ins allowing you to integrate with numerous other platforms easily. Therefore, it is not necessary to create a separate e-commerce website. You may always integrate an existing theme into your e-commerce website using WordPress; but when it comes time to develop a new site that is the foundation of working on Magento.

With everything said and done, both of these platforms serve distinct purposes. Creating an ecommerce heavy site loaded with products is not really functional on the WordPress platform. This platform is proficient if you wish to blog about your products and, host limited products. It does not easily allow multiple images of the same products and you have to manually enter all of them.

On the other hand, Magento is a pure E-commerce platform. If you are going to offer a large cross section of products with variety, Magento should be your up-front choice.  The features and plug-ins are expansive.

Magento is also more secure compared to WordPress. So on your initial launch; you are safer from being hacked in the Magento environment than in WordPress.  Items basic to any ecommerce site like coupon codes, discount vouchers etc. also get generated better in the Megento platform.

Magento is comprised largely of CMS pages, while WordPress is created mostly from pages and posts.  In Magento programming, the way to call a page or post is programmed into the entire website and to perform the same function you are only using a few clicks; while in WordPress, both loop and function calls are necessary to call a page or post.  In WordPress, to create a new CMS template page, you just create a file, while in Magento an entire new module and content is necessary to call the module using PHP.  But a responsive and reliable ecommerce site should have this.

The Conclusion
This really comes down to not which platform is better, but which platform fits your needs better.  Both have their black and white and their grey viewpoints.  There is not, therefore, what you would call a winner.  WordPress wins on the ease of website development side that are content based and require lesser product release online.  It is a business website that occasionally runs sales, but for serious ecommerce Magento is your best bet.  Even though it is complex, it will allow growth, speed and efficiency and responsiveness on a higher level.

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